uengage_fb

Marketing Head

Full Time Role, Panchkula, 5 - 7 years

Job Description

uEngage specializes in developing SaaS-based products, including food delivery apps and direct ordering apps tailored for clients in the F&B industry. We are seeking a dynamic and experienced Marketing Head to lead our marketing efforts and drive our brand forward.

Duties & Responsibilities

  • Develop and Implement Marketing Strategy:Formulate and execute comprehensive marketing strategies to enhance brand visibility and achieve business goals.
  • Team Leadership:Manage and lead a team of marketing professionals, fostering a collaborative and innovative work environment.
  • Cross-Department Collaboration:Work closely with other departments to ensure consistent and cohesive brand messaging across all channels.
  • Vendor Management:Source, manage, and maintain relationships with third-party vendors to support marketing initiatives.
  • Strategic Planning:Develop both short-term and long-term marketing plans for various countries or regions.
  • Drive Marketing Initiatives: Enhance recruitment mechanics, increase retention rates, improve customer insight, innovate brand communications, and contribute to the overall business strategy.
  • Resource Management:Allocate and manage resources required to achieve marketing objectives.
  • Performance Analysis:Analyse marketing results and develop best practices to continuously optimize programs for increased effectiveness.
  • Agency and Vendor Relationships: Oversee and manage relationships with marketing agencies and vendors.
  • Creative Strategy Oversight: Guide the creative strategy for all brands under the company’s portfolio.
  • Market Share Acquisition: Develop marketing plans and programs for each product to obtain and grow market share.
  • ROI Delivery: Demonstrate a proven track record of delivering marketing program ROI.
  • Marketing Automation and CRM Systems: Utilize marketing automation and CRM systems to manage and optimize marketing programs.
  • Sales Partnership: Collaborate with the sales team to optimize lead workflow and enhance lead conversion.
  • Integrated Marketing Strategies: Apply a deep understanding of integrated marketing strategies and practices to drive successful marketing campaigns.

Qualifications:

  • Educational Background: Bachelor's degree in Marketing, Business, Communications, Management, or related fields. An MBA or advanced degree is preferred.
  • Experience: Minimum of 7 years of experience in marketing functions or campaign management.
  • Industry Knowledge: Up-to-date knowledge of SaaS and technology industry trends.

Skills and Expertise:

  • Strong leadership and team management skills
  • Excellent communication and collaboration abilities
  • Proficiency in marketing automation and CRM systems
  • Strategic thinking and problem-solving skills
  • Ability to analyse data and derive actionable insights

Why Join Us:

  • Opportunity to lead and shape the marketing strategy of a growing company
  • Work with a passionate and dedicated team
  • Competitive salary and benefits package
  • Dynamic and innovative work environment
 

Life at uEngage

At uEngage, we make it a point to indulge!

uEngage Reboot Retreat

Sessions by Industry Experts

Awards and Recognition Bagged

Celebrations at uEngage

Auspicious Days at uEngage

Bollywood Theme Party

Luncheons

Festivals at uEngage

The world is talking about uEngage