- Initiate marketing programs to deliver company-s business goals
- Review and revise marketing programs to ensure the results delivered.
- Set up sales forecast and promotion target for each month promotions.
- Develop business plan/ marketing strategy/ marketing calendar/ new product development
- Maintain good working relationship and coordination with Operations team, Purchasing and New Product Development team with a view to ensuring proper implementation of marketing plans consistent with the company-s short and long terms sales and profit growth objectives.
- Set up attractive promotion and Local Store Marketing campaigns to grow number of customer and raise up our sale volume.
- Develop effective promotion, key communication channel (above the line, digital communication and under the line) and advertising programs for Burger Club in cooperation with Advertising Agency. Ensure budgeting control on promotion and advertising expenditure.
- Responsible for advertising campaign and know details concerning consumers and media publications
- Develop media plan and seek for new media opportunity to ensure the effectiveness of
- Monitor sales performance, anticipates causes affecting performance, indicates magnitude of impact on sales and provide Management, Operation and Finance with attractive promotion campaign to raise sales volume.
- Work with Purchasing team and Finance to conduct value analysis and ensure favourable Cost of Goods ratio to sales through cost implement project. Continue competitor and pricing analysis and try to position our product at the accessible price to consumers.
- Provide Marketing related Weekly, Monthly, Quarterly report to Marketing Director, General Manager and Others key member in brand team
- Responsible for pre & post analysis of all marketing activities report to Marketing Director, GM and Operations Team.
- Monitor Marketing budget on a monthly basis.
- Analyze market and competitors to ensure proactive activities.
- Competitors activities update
- Winning Brand Research summary / Brand Share Research summary
- Visit and conduct customer empathy regularly (every week) to understand real needs of customer then apply to marketing initiatives.
Perform other duties as assigned by supervisors.
